Community Tennis Playbook

Introducing the Southern Community Tennis Playbook

A Proven Blueprint for Growing Tennis in Your Community

Are you planning your next tennis season and wondering which programs will attract new players? Looking for fresh ideas to increase participation, build a stronger tennis community, and generate consistent revenue at your facility?

The Community Tennis Playbook is designed to help.

Created by the USTA Southern Section, the Playbook provides Community Tennis Providers with proven, ready-to-implement programs that make it easier to introduce new players to the game while keeping existing players engaged. Whether you’re a CTA, tennis facility, parks and recreation department, or teaching professional, you’ll find programming ideas, marketing resources, operational guidance, and best practices to help your programs succeed.

Even better, many Playbook programs include incentive funding opportunities, allowing you to grow participation while earning financial support for hosting approved events.

USTA Georgia Supported Programs

USTA Georgia supports providers who offer the following Community Tennis Playbook programs:

Doubles Quads

Doubles Quads is a popular and engaging social tennis format designed to easily facilitate new player introductions. Players are assigned to groups and each week the players will play a total of 24 games – 8 with each person in their group. The player with the highest number of games at the end of the season is the winner.

USTA Junior Circuit

USTA Junior Circuit Round Robins are fun, non-ranked, 2-4 hour, events for entry-level to intermediate youth (ages 5+) to gain valuable match play, skill development, and sportsmanship in a low-pressure setting, using red, orange, green, or yellow balls based on skill.

Triples

Triples Tennis is a one hour, fast moving, engaging cardio activity that accommodates 6-8 players per tennis court with tons of touches on the ball. Players improve their tennis skill and fitness. The focus is on movement, fun and social.

Red Ball Social Mixer

Red Ball Tennis is an all-inclusive, fun, social experience that uses modified equipment to get new or returning players playing quickly. Expect supercharged success and new energy at your courts.

Challenge Leader

(Outside of Metro Atlanta Only)

Players challenge each other to a match.

The goal is to battle your way to the top by challenging players ranked above you.

Scheduling is as simple as creating a challenge on a specific date/time at the location of your choice and wait for someone to accept.

WHY PARTICIPATE?

Community Tennis Playbook programs are designed to help you:

Increase player participation
Attract new players to your facility
Retain existing players through engaging programming
Generate additional revenue opportunities
Strengthen your local tennis community
Qualify for available incentive funding on eligible programs

Whether you’re launching a new initiative or expanding your current offerings, the Southern Community Tennis Playbook provides the resources and support to help your programs thrive.

ready to get started?

Everything you need to launch a successful Community Tennis Playbook program is just a click away. Whether you’re planning your first event or expanding your current offerings, these resources will help you get started quickly and confidently.

Have questions about the Community Tennis Playbook or need help selecting the right program for your facility? Contact Darren Potkey.